Alissa Heinerscheid Salary: Estimated 2025 Breakdown

People often search online for “Alissa Heinerscheid Salary” hoping for a clear number. But as with many executive roles in private firms, no fully confirmed public record exists. What we do have are estimates, media mentions, and patterns in executive compensation. In this article, we’ll dig into what credible sources suggest, explain how executive pay works, compare her likely range with peers, and highlight the uncertainties. By the end, you’ll have a reasoned, transparent picture—not hearsay

Who Is Alissa Heinerscheid?

Before talking numbers, it helps to know her background.

Role & Career

Alissa Gordon Heinerscheid has served as a senior marketing executive. She has been widely associated with Bud Light as a vice president of marketing under Anheuser-Busch InBev.

LinkedIn Profile

Her LinkedIn confirms current affiliation with LIV Golf as part of her executive work.

Controversies

One of her marketing campaigns attracted major backlash, leading to her being placed on leave in April 2023 and eventually leaving Bud Light by November 2023.

Net Worth Estimates

Many sources estimate her net worth in the ballpark of $1.5 to $2 million, factoring in salary, bonuses, and equity.

Understanding that she held or holds high-impact, high-responsibility roles helps us frame likely compensation ranges.

Why It’s Hard to Pin Down a Definitive Salary

There’s a gap between public curiosity and verifiable data. Here are key challenges:

Private Company, No SEC Disclosure Requirement

Unlike public companies with mandated executive disclosures, many of her roles were in private divisions or subsidiaries, so full compensation details are rarely published.

Executive Compensation Is Multifaceted

What counts as “salary” is often just one piece. There can be:

• Base salary

• Performance bonuses

• Equity or stock options

• Long-term incentives

• Benefits, perks, allowances

Media/Salary Sites Use Estimates

Many pages simply republish guesses or rely on user-submitted data. These figures often lack transparent sourcing, so they must be taken cautiously.

Variable Factors

Company size, budget cycles, brand risk, and individual negotiation can swing compensation significantly from typical ranges.

Because of these reasons, any number without a legal or corporate filing to back it up should be treated as speculative.

Reported Estimates & Media Mentions

Here’s a survey of what’s out there:

• A listing shows “Alissa Heinerscheid” jobs averaging ~$17.38 per hour across roles.

• In Carrollwood, FL: ~ $15.40/hr average.

• In Alafaya, FL: ~$15.16/hr.

→ These are clearly mismatches: her executive roles wouldn’t line up with hourly wage listings — likely misattributions or placeholder entries.

• Estimate: ~$414,196 annual salary during her time as VP of Bud Light.

• Suggest a base salary range of ~$300,000 to $400,000 plus incentives, with total comp possibly much higher depending on performance.

• Some claim ~$431,345 as her annual salary in a VP role.

• Some mention $450,000 in passing when discussing her “reportedly annual salary”.

• Also, discussion threads mention “salary of $450k” when debating her compensation.

None of these sources can be fully verified, but together they hint at a likely executive compensation range

What Her Compensation Package Probably Included

To make sense of what a realistic package might look like, let’s break down typical components of executive pay and how they might apply to her role.

So when someone quotes a single “salary” number (e.g. $414,196), that is quite likely just the base or a simplified estimate—not necessarily the full compensation.

Comparison: Peers in CPG / Beverage Marketing Roles

One way to check reasonableness is to look at what marketing VPs / CMOs in consumer packaged goods (CPG) or beverage firms get compensated.

At large consumer goods companies, a marketing VP at a national or global brand often earns base + bonus + equity totaling $400,000 to $800,000+ depending on brand scale, P&L responsibility, and performance.

For example, executives at top beverage firms like Coca-Cola, PepsiCo, or Anheuser-Busch may receive multimillion-dollar packages when factoring in equity and long-term incentives (though base salaries by themselves often fall in the mid-to-upper six‐figure range).

Given Bud Light’s scope and visibility, a compensation package for her role would likely be above average for marketing VPs in smaller brands.

Thus, estimates in the $300K–450K base plus bonuses and stock are plausible and consistent with what large CPG players pay

Reasoned Estimate & Scenarios

Putting all of this together, here’s a projected structure.

Scenario A: Conservative – Lower Range

Base: $300,000
Bonus / Incentives: 20% → + $60,000
Equity / Long-Term: $50,000
Benefits / Perks: $30,000
Total Estimate: ~$440,000

Scenario B: Moderate – Middle Range

Base: $375,000
Bonus / Incentives: 30% → + $112,500
Equity / Long-Term: $100,000
Benefits / Perks: $40,000
Total Estimate: ~ $627,500

Scenario C: High-End / Peak Performance

Base: $450,000
Bonus / Incentives: 40% → + $180,000
Equity / Long-Term: $150,000
Benefits / Perks: $50,000
Total Estimate: ~ $830,000

Given the uncertainty and lack of confirmed filings, Scenario B seems the most realistic “sweet spot”.
Therefore, her total annual compensation likely ranged between $500,000 and $700,000+, including bonuses and equity.

What We Do Know Publicly (Facts vs Speculation)

To keep things grounded, here’s a summary of confirmed or strongly credible items and what remains uncertain.

Why Speculation Varied So Widely

Several factors cause different websites to publish divergent figures:

• One-off data leaks or insider submissions (sometimes misreported)

• Rounding or inflation for clickbait

• Mixing up roles (e.g. attributing her to non-executive job listings)

• Unclear understanding of what “salary” includes (base vs. bonus vs. equity)

Because of that, relying on a single site’s number is risky. That’s why this article instead triangulates multiple sources, explains assumptions, and shows ranges.

FAQs

Q: Is Alissa Heinerscheid Salary $414,196 confirmed?
No — it’s an estimate published by sites like BlogBuz. No primary source or company document confirms it.

Q: Could she really make over $800,000 in a year?
Yes — with strong performance bonuses, equity payouts, and perks, an executive in her role could reach that level in exceptional years.

Q: Does she still get paid after leaving Bud Light?
Unlikely. Her compensation in that role probably ended when she departed. Any new role would have its own package.

Q: Why do ZipRecruiter listings show hourly wages like $17?
Those are clearly misattributed or generic placeholders—executive roles aren’t paid as hourly wage jobs.

Conclusion & Call to Action

In short, Alissa Heinerscheid Salary is not a straightforward figure you’ll find in any public financial filing. What we do have are informed estimates, media references, and compensation norms from the industry.

Based on all of that, Alissa Heinerscheid Salary during her peak executive role likely sat between $300,000 and $450,000, with total compensation between $500,000 and $700,000+ when bonuses and equity are included.

If new disclosures or filings emerge, this article will be updated. Meanwhile, take any single number online with caution — use the ranges and logic shared above for better context.

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